Branded uniforms are more than just adding your company logo to a tee-shirt – they offer a number of ongoing benefits for both employees and business owners.
Placing your branding on workwear has the ability to influence an employee’s job satisfaction and enhance their sense of responsibility while at the same time providing ongoing marketing and promotional benefits for the business. Read on to find out more about the top 14 ways branded uniforms can benefit your business.
1. Improves Security
Whether under adverse conditions (emergency situations) or under normal day-to-day operations, branded workwear can provide a deeper sense of security, making staff instantly recognisable to customers, officials, and other team members. This means it is possible to quickly determine who is an employee and who is not, no matter what the circumstances.
2. Reinforces Brand Reputation
A strong, trusted brand reinforced by a professional uniform can better align your business with its long term goals. How? In business, trust is everything; the greater the familiarity and trust with your brand (its reputation), the easier it is to encourage repeat business and attract new customers.
3. Improves Customer Service/Experience
This one is a no-brainer – having your staff stand out from the crowd in personalised workwear makes them much more approachable from a customer service perspective. Customers will have no difficulty distinguishing who to ask for help with their purchase enquiries.
4. Helps Establish Company Identity
While many businesses place plenty of emphasis on strategic planning and complex marketing strategies, sometimes branded workwear’s effectiveness as an advertising tool can be overlooked. Branded workwear or uniforms work for you as an extension of your brand identity; they are a great way to reinforce how employees and the wider community perceive your brand.
5. Reduces Financial Burden On Staff
The use of uniforms in the workplace significantly reduces each employees’ financial and time-consuming burden of having to source an appropriate work wardrobe.
6. Sets The Standard
Providing branded uniforms means you, as the business owner, set the standard of dress for the entire company. The consistent appearance of your staff in branded workwear means you do not have to worry about employees turning up wearing inappropriate workwear, and uniforms can also be used to tie the different departments together in an easily identifiable manner.
7. Builds Brand Recognition In The Wider Community
Branded clothing and promotional items have long been deployed as an effective marketing strategy attracting prospective customers and adding value every time the items are worn. This level of repeated exposure is difficult to achieve in the marketplace without continuous investment. Simply putting your brand on your staff’s uniform is an easy and effective way of reinforcing and building both employees and the public’s awareness of your business; every single day.
8. Promotes Team Building
Creating an efficient and supportive team environment is crucial to the ongoing success of any business, and making your staff feel like they are part of the team is a key ingredient to the success of the team-building process. Providing staff with branded uniforms has long been proven to provide a sense of belonging and solidarity, with employees more inclined to feel they are considered part of the team creating a more collaborative working environment.
9. Boosts Morale
If your staff feel supported and part of a larger team-based picture, this helps boost morale, and it instils a sense of responsibility and belonging both to the job and the company. A professional uniform helps staff look and feel the part aiding in providing a sense of pride in their place of work.
10. Enhances Safety Requirements
It is essential all employees feel adequately equipped to carry out their duties with the least amount of risk to their personal safety. Many businesses provide a compulsory uniform for this exact purpose. This is common practice when the tasks involved require protective workwear such as hi-vis vests, face masks, protective headwear and/or footwear. Branding your personal protection equipment provides official standards within the workplace while connecting these items to your business and establishing a sense of responsibility.
11. Increases Pride And Professionalism Among Staff
The benefits of branded workwear are twofold on this one. Firstly, working for a business that takes pride in the presentation of their staff is encouraging a workplace culture of pride and professionalism. And secondly, customers perceive employees who wear a uniform take greater pride in their work and are therefore likely to provide better products and services. Just keep in mind that you need to use quality workwear and it needs to be kept looking good on your staff to give the right impression!
12. Boosts Productivity
Cohesion is important for businesses; it sends a message of trust and reliability. Providing your employees with a smart looking uniform looks more professional from the public’s perspective. Even a simple embroidered t-shirt, cap or sweatshirt can be enough to achieve this effect. This can help staff better align with your business goals, deliver better quality service to customers while also becoming better company representatives.
13. Increases Accountability
Employees entrusted with branded workwear are provided with a certain sense of responsibility. It is likely they will feel obligated to behave in a more responsible and accountable way while at work and when interacting in public spaces. After all, bad publicity or behaving in a disrespectful way can have negative repercussions both on the company and he employee.
14. Its Practical!
If you are already going to supply workwear for employees – why not advertise your business at the same time! As an employer, combining cost-effective high quality workwear with potential marketing opportunities is a win win for everyone concerned.
Printing a uniform, branding PPE or accessories for your business? At Big Branding, we offer fast turnaround of screen printing and embroidery with a wide range of items from hoodies to t-shirts to hats to footwear. Get a quick uniform quote online today!
